Brand Stories
The people stories, brand journey, and behind-the-scenes record of Free Wilderness
People & Stories
Recording the people, journeys, and real scenes behind Free Wilderness
From the East African savanna to Rwanda's mountain forests: the field footsteps of Li Zhiqiang and the Free Wilderness team
Li Zhiqiang entered the high-end custom travel industry in 2013 and has continued field experiences in Tanzania, Botswana, Rwanda, Antarctica, and Greenland. Free Wilderness was founded in 2022, applying long-term destination expertise to African safari, polar, and nature travel planning and services.
Free Wilderness at We Are Africa 2026: building friendly partnerships with dozens of African luxury brands
In May 2026, Free Wilderness traveled to Cape Town, South Africa for We Are Africa 2026, holding face-to-face conversations with dozens of African luxury lodge and travel brand representatives on safari routes, family and honeymoon products, and peak-season resource coordination.
2026: Free Wilderness founder Li Zhiqiang conducts high-end safari resource field research across Africa
In the first half of 2026, Free Wilderness founder Li Zhiqiang was invited to Kenya, Botswana, and Rwanda to research Sirikoi, Cottar's, Belmond, and Wilderness camps, accumulating first-hand judgment for high-end safari route design.